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  • Writer's pictureJudith Moeckell

National Apprenticeship Week: the power of recruitment attraction

Updated: Oct 24, 2022

"Create the garden to attract the butterflies."

I hope everyone had a successful Apprenticeship Week and it provided focus on the right attraction strategy and plan. Having worked for Shell Recruitment in my formative years, I was privileged enough to experience how effective a good attraction strategy and implementation can be. Yes it requires some upfront investment, but will save companies a lot in the long run, as their reputation as employer of choice grows.

Key steps:

  • Workforce planning – who and how many employees do you need, and from where?

  • Employee value proposition – what do the candidates want and what can the company offer, ("the deal")

  • What tools/events/relationships is the company going to create and over what time period to ‘attract the butterflies’

  • What selection methodology will be designed and used to make sure candidates are evaluated properly

  • Providing a great candidate experience to further enhance the company's reputation

If you have any further questions or require help in any of the above please get in touch at to speak to our talent specialists. Sound advice in uncertain times.

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